The Maison
Liberian by birth.
Global by design.
Founded on elegance, self-care, and cultural pride — Lins Heaveen is a premier, multi-category luxury lifestyle brand built from Monrovia for the world.
- Founded
- Monrovia, Liberia
- Industry
- Luxury Lifestyle
- Ownership
- 100% Liberian-owned
- Founder & CEO
- Linda Passawee
- Pillars
- Parfum · Atelier · Soin
- Commitment
- Local talent, global standards
Vision
To establish Lins Heaveen as a leading global African luxury brand — proving that Liberian craftsmanship, innovation, and leadership can set the standard for elegance worldwide.
Mission
To empower our customers through curated luxury. We deliver high-quality, ethically sourced perfumes, apparel, and haircare that boost personal confidence and celebrate modern African excellence.
Community
We are deeply committed to the Liberian economy — prioritising local talent, empowering young professionals across our supply and retail chains, and contributing to the narrative of a thriving, self-sufficient, creative Liberia.
Leadership
Linda Passawee
Founder & Chief Executive Officer
Linda Passawee is the driving force behind Lins Heaveen — an embodiment of modern African entrepreneurship. Recognising a gap in the domestic market for a unified, homegrown brand delivering world-class standards across fashion, beauty, and scent, she founded the maison with conviction.
Her meticulous eye for detail, deep love for personal wellness, and strategic business acumen have positioned Lins Heaveen as a fast-rising star in the regional luxury market — and a quiet blueprint for the next generation of women-led African houses.